Dual Pricing displays two prices at checkout — a lower cash price and a standard card price. Card-paying customers cover the processing fee, so you keep more of every single sale.
Dual Pricing is a fully card-network compliant pricing model that presents customers with two clear options at the point of sale: a lower price for paying with cash, and a slightly higher price for paying with a credit or debit card.
The card price simply includes the processing fee — usually 3–4% — built transparently into the displayed amount. There are no hidden surcharges, no surprise fees at the register, and no confusion. Customers see both prices upfront and choose what works best for them.
For merchants, the result is straightforward: when customers pay by card, the processing fee is already built into what they paid. Your net revenue stays the same either way.
Dual Pricing is built into your terminal — no extra steps for you or your staff.
Your terminal or POS automatically shows the cash price and the card price side by side at checkout. No calculations needed — it's all automatic.
The customer sees both options clearly and decides how they'd like to pay. Cash, debit, or credit — their choice, fully informed, no surprises.
If they pay cash, you receive the full amount. If they pay by card, the processing fee is already included in the price they paid. Either way, your net is the same.
For most businesses, processing fees represent one of the largest controllable operating expenses. Dual Pricing changes that.
Card processing fees of 3–4% are built into the card price, meaning you effectively stop paying them. On $50,000 a month in volume, that's up to $1,500–$2,000 back in your pocket every month.
Dual Pricing is compliant with Visa, Mastercard, Discover, and Amex card network rules when implemented correctly. MBI ensures your setup meets all federal and state requirements from day one.
Unlike hidden surcharges or vague fees, dual pricing shows customers both options upfront. Most accept it without friction — they already see it at gas stations and many retailers nationwide.
No manual calculations or separate signage required. Your MBI-provided terminal automatically displays both prices at checkout, prints them on receipts, and reports accurately in your back office.
Your net revenue per transaction is the same regardless of how the customer pays. Budgeting becomes easier when processing costs are no longer a variable eating into your margins unpredictably.
MBI can set up Dual Pricing on your existing Clover or compatible terminal during standard onboarding. Most merchants are live within 48 hours with no disruption to daily operations.
For most merchants, processing fees are the single largest recurring cost after payroll and rent. Dual Pricing gives it back.
Talk to a rep →Not all pricing models are equal. Here's how Dual Pricing stacks up against traditional and alternative approaches.
Talk to an MBI rep today. We'll show you exactly how much Dual Pricing could save your business — no obligation, no pressure.